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混合现实技术赋能零售行业客户体验升级
1
Cranfield Centre for Competitive Creative Design, School of Water, Energy and EnvironmentCranfield University, Bedfordshire, UK
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Cranfield Centre for Competitive Creative Design, School of Water, Energy and EnvironmentCranfield University, Bedfordshire, UK
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Cranfield Centre for Competitive Creative Design, School of Water, Energy and EnvironmentCranfield University, Bedfordshire, UK
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OrangeLV, Inc., Seattle WA, USA
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OrangeLV, Inc., Seattle WA, USA
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OrangeLV, Inc., Seattle WA, USA
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OrangeLV, Inc., Seattle WA, USA
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OrangeLV, Inc., Seattle WA, USA
Abstract
现如今，依托混合现实技术实现定制化服务、提升客户体验，在零售行业中发挥着重要作用。
消费者可在虚拟现实环境中，结合自定义图像与标识完成产品挑选及个性化定制。但目前，要在三维产品模型上呈现图像与标识（即logo），现有的资源制作流程不仅耗费大量人力、耗时较长，还无法支持消费者实时自主定制。为此，本文提出一套实时三维 logo 映射框架，可依据指定图像生成三维 logo 网格模型，并将其贴合适配至三维产品模型。该框架采用卷积神经网络（CNN），依托图像重构三维 logo 与产品模型。同时，结合消费者提供的精细三维数据信息及 logo 摆放位置，筛选出有效采样点，完成网格形变处理。此方法能够兼顾三维产品模型的视觉质感与细节完整性。研究人员针对不同尺寸 logo、不同品类产品开展多项实验，结果表明，该方法可快速、精准地在三维产品模型上完成 logo 定制设计。
Keywords
混合现实,卷积神经网络,定制化,标识,零售行业
How to Cite
Jiang, Y., Tran, T. H., Williams, L., Palmer, J., Simson, E., Benson, D., … Christopher, D. (2026). 混合现实技术赋能零售行业客户体验升级. 亚洲社会创新与发展期刊, 2(1), 5. 取读于 从 https://ajsid.org/index.php/pub/article/view/29
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