2
Adjunct Professor at the University of California
Abstract
Amidst the backdrop of the di gital economy, orchestrating resources effectively to foster the success of digital ventures has captivated widespread interest across academic and practical domains.Thisstudy adopts a case-study methodology, spotlighting the paradigmatic digital enterprise, ShanghaiTonglu yun Transportation Technology Co, Ltd.Grounded in Tonglu yun's entrepreneurialendeavors, we demarcate the digital venture journey into three salient stages: Market InsightTechnological R&D and Entrepreneurial Strategy, Product Creation &Start-up Incubation,culminating in the transition to expansive applications.Employing the Resource Orchestration Theory, we undertake a comprehensive examination of Tonglu yun's methodologies for resource creation, integration, and deployment across these stages.The research underscores data as the cornerstone in the digital venture trajectory, with enhancing data competencies central to resource amalgamation.Concurrently, profound industry-academic collaborations emerge as vital in resource amplification.Through this meticulous case analysis, the study presents a refreshed theoretical scafibld and actionable insights for resource orchestration in digital ventures, envisaged to guide future scholars and industry practitioners.
Keywords
digital entrepreneurship,case stud,resource orchestration,data resources
How to Cite
Jiang, Y., & Lou, P. (2026). How to“smartly”allocate resourcesfor digital entrepreneurship？. Asia Journal of Social Innovation and Development, 2(1), 1–36. Retrieved from https://ajsid.org/index.php/pub/article/view/40
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